Raise Your Game: Sports Marketing to Women
Collyn Ahart explores the challenges of marketing sports brands to women. more...
The online companion, and archive, for our quarterly house publication Ideas Illustrated.
"Ever since I moved three years ago to Portland, Ore., that hotbed of all things hipster, I’ve been trying to get a handle on today’s youth culture. The style is easy enough to describe — the skinny pants, the retro hats, the wall-to-wall tattoos. But style is superficial. The question is, what’s underneath? What idea of life? What stance with respect to the world?".
Read the full piece by William Deresiewicz at the New York Times site here. Illustration below by Laurie Rollitt.
Related ideas
The Ageing Continent
Collyn Ahart investigates continental brands, and their evolving popularity. more...
